Makeup removal
Clean Slate Cloth
A reusable microfiber cloth designed for everyday makeup removal.
From R179
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SoftRitual™ · Reusable beauty essentials
Beauty should feel simpler.
Everyday beauty tools designed to make removing makeup, cleansing and getting ready feel easier, softer and more enjoyable.
Simple tools made for the routines you actually repeat.
Reusable
Made for repeat use
Soft on skin
Gentle everyday tools
Simple to use
No complicated routine
Made for everyday
Beauty essentials
The SoftRitual collection
The essentials.
Useful beauty tools for the parts of your routine you come back to every day.
Not sure where to start?
Start with
Clean Slate.
If makeup removal is the part of your routine you want to simplify, this is your place to start.
Your everyday essential
Clean Slate Cloth
Remove everyday makeup with a soft, reusable microfiber cloth. Wash it, reuse it and keep it in your routine.
- Reusable & washable
- Ultra-soft microfiber
- Designed for everyday makeup removal
- Simple to use
Why SoftRitual
Beauty tools should earn their place.
SoftRitual isn't about adding more steps to your routine. It's about creating useful beauty essentials that make the steps you already take feel better.
01
Made to be used
Straightforward products designed around real everyday routines.
02
Reusable by design
Wash, reuse and keep your favourite essentials in rotation.
03
Soft where it matters
Beauty tools should feel comfortable against your skin.
04
Simple by design
No unnecessary complexity. Just tools that do their job.
Simple by design
No complicated routine.
SoftRitual products are made to fit into the routine you already have.
01
Use
Use your SoftRitual tool as part of your normal makeup or cleansing routine.
02
Wash
Clean your reusable tool after use so it's ready for your next routine.
03
Repeat
Keep it in rotation and make it part of the routine you actually stick to.
The SoftRitual idea
Less clutter. More of what actually works.
We believe the everyday tools in your beauty routine should be just as considered as the products you use on your skin. SoftRitual creates reusable beauty essentials that are simple to use, easy to keep around and designed to become part of your everyday.
From our customers
Real routines. Real opinions.
★★★★★
A small swap that stuck.
“The microfiber cloths are honestly so easy to use and wash. The free gifts are a nice bonus too.”
★★★★★
My skin feels calmer.
“The microfiber cloth has become such a lovely part of my routine. I also love the 15-piece makeup set.”
★★★★★
A routine game-changer.
“I absolutely love the reusable cloth. It makes removing makeup so quick and gentle.”
Build your collection
Start small.
Stock up.
Make it yours.
Our Clean Slate bundles make it easy to keep reusable cloths in rotation without running out.
Most popular
Everyday Collection
5 + 2 FREE
R299
- 7 Clean Slate Cloths
- Great for rotation
- Reusable & washable
Stock Up
7 + 2 FREE
R379
- 9 Clean Slate Cloths
- Perfect for a full rotation
- Reusable & washable
Free Shipping
Best Value
9 + 3 FREE
R449
- 12 Clean Slate Cloths
- Maximum savings
- Best value per cloth
Before you buy
Good questions.
Which SoftRitual product should I start with?
If makeup removal is the part of your routine
you want to simplify, Clean Slate is the best
place to start. You can then add the Dual Ritual
Sponge or Stone Cleanse Pad as your routine grows.
How do I use the Clean Slate Cloth?
Wet the cloth and gently wipe away makeup.
Rinse or wash the cloth after use and allow it
to dry before using it again.
Can I use the Clean Slate Cloth with cleanser?
Yes. The cloth can be used as part of your
existing routine and alongside your preferred
cleanser or makeup-removal products.
Are SoftRitual products reusable?
Yes. Our reusable beauty tools are designed
to be washed and used repeatedly.
How long does delivery take?
Orders are shipped within South Africa using
tracked delivery. Standard delivery is
approximately 8–11 business days.
When do I get free delivery?
Free delivery applies to qualifying orders
over the current free-shipping threshold.
Welcome to SoftRitual™
Make your everyday routine a little softer.
Discover reusable beauty essentials designed to make the routines you repeat every day feel simpler.
Shop SoftRitual